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Driver Management: Stop Your Drivers Ending Up in the Wrong Place

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With your drivers constantly on the road, keeping tabs on their activities and whether they’re going where they’re supposed to is a challenge, especially when you have a medium to large-sized fleet. This makes driver management and driver monitoring integral to your fleet’s operational success, but is there an all-in-one driver management solution?

We’ve got the answers.

In this article, you will:

  • Rediscover the aspects of driver management
  • Understand the link between driver management and driver monitoring
  • Discover the top reasons why you need a driver management system
  • Find out how Cartrack’s driver management tools can transform your business
  • Get the answers to the most frequently asked questions about driver management

How much do you know about modern driver management?

Companies that are successful at driver management don’t necessarily have a completely different approach from other companies, but there are specific choices they make that have a huge impact on getting it right. Here’s what they do:

  1. Make driver management a core component of their daily fleet management operations
  2. Use multifaceted fleet management technology that allows them to monitor multiple components and collect multiple data types on their drivers. 

Modern driver management includes strategic employee management, resource coordination, and policy adherence to ensure legal compliance, maximum safety, and enhanced operational efficiency. So, while the term only mentions the driver, effective driver management in a successful fleet business positively affects the bottom line in more ways than one.

Let’s take a look at a systematic breakdown of modern driver management:

  1. Recruiting the right staff
    Having reliable drivers on the road plays a big part in giving you peace of mind, and that’s why the management process starts here: making sure you get the calibre of staff you’re looking for to ensure smooth operations and minimal problems.
  1. Training and shift management
    While most fleet companies have some core things in common, each one will also have its own policies and procedures and rules that every new driver should be trained in. Without this training, new drivers can’t be managed effectively as they can’t implement policies they’re unaware of.
  1. Driver monitoring for compliance
    As a driver’s workplace is on the road, fleet managers have little visibility over their day-to-day activities without some form of driver monitoring tools. The more comprehensive the monitoring without invading their privacy, the more effective it makes driver management.
  1. Incident management
    Running a fleet business means ensuring there are as few driver or road-based incidents as possible. This requires dedicated management and diligent monitoring to ensure drivers are doing what they’re supposed to do. 
  1. Driver retention 
    Motivated drivers are more likely to perform the way they should, making driver management less stressful and labour-intensive. This reduces the risk of incidents and allows fleet managers to focus on improving their fleet’s overall productivity instead of doing damage control.

The link between proper driver management and advanced driver monitoring tools 

The more fleet businesses, the demand for fleet-based businesses and their related technology has evolved, the more fleet companies become aware of the need for advanced driver monitoring tools. Fleet businesses are responsible for the health of their drivers as well as the safety of their passengers and cargo. To ensure you’re able to manage your drivers properly, make sure that the driver monitoring technology you’re using has the following three main functions:

  • Tracking device: Knowing where your drivers are and their movements during any specific time is crucial for driver management. 
  • Driver monitoring device: Seeing your driver’s in-cabin behaviour while driving can be useful for detecting who is driving the vehicle, detecting unauthorised activity, and capturing footage of these types of behaviours. 
  • Driver behaviour analysis software: Knowing which drivers have fuel-wasting driving habits like excessive idling and speeding helps improve and personalise driver training as well as reduce fuel and maintenance costs.

The top 4 reasons why you need a driver management system

Take a look at the following reasons why you need to consider an advanced driver management system—you may even discover some you’ve never thought about before.

1. Stop your drivers from ending up in the wrong place

All fleet drivers have destinations to reach, whether they’re transporting tonnes of cargo, doing same-day deliveries, or driving passengers to their next destination. A key part of driver management is ensuring they reach these destinations, whether this means providing navigation tools, staying updated on vehicle health issues, or preventing unauthorised driver usage. 

Making sure your drivers don’t end up in the wrong place is one of the main goals of driver management, and by using multifaceted fleet management technology like route optimisation and route planning, you can proactively manage all these potential hazards in one go. 

2. Keep your operations efficient and your customers happy

The more efficient your day-to-day operations are, the more likely you are to gain your customers’ trust, keep them happy, and build brand trust. A crucial component of customer satisfaction in fleet-based operations is using a smart driver management system that automates simple tasks, keeps you updated on important events, and provides contextualised data that supports informed decision-making and improved operations. 

Key role players in improved operations that enhance customer satisfaction include smart route planning and optimisation tools, efficient task assignment, intelligent shift management, and live vehicle tracking ensures goods are dispatched, en route, and delivered on schedule.

3. Prioritise driver compliance to avoid fines and penalties

Driven by increasing mandates for traffic management and improved road safety by connected technologies, the projected global fleet management systems market is estimated to reach a mind-blowing $565.1bn by 2025.

While this may be quite obvious to fleet managers and owners, driver management and monitoring are some of the key solutions to staying compliant, meeting the requirements of these increasing mandates, and avoiding penalties and fines that come with non-compliance. What may be more challenging is identifying which product will offer the best solution. Key factors to look out for are solutions that incorporate IoT, telematics, big data, GPS tracking, and vision technology that provides real-time visibility and contextualised metrics. Cartrack’s all-in-one solution meets all of these requirements and more. 

4. Gain control of conditions like highway hypnosis, driver stress, and wrong-way driving

It may sound ridiculous to think of a licenced driver driving in the opposite lane, but constantly driving can take its toll and unintentionally cause drivers to lose focus. Here are some common conditions that can be easily managed with advanced driver management and monitoring systems:

Highway hypnosis

It happens to drivers every day, and it’s most likely happened to you, so being aware of highway hypnosis, also called white line fever, can be life-saving. Whether you’re driving home from work or driving long distances to deliver cargo, staying alert is crucial. Closely related to driver fatigue, the condition involves “zoning out” while driving, which leads to impaired focus and slower reaction times. 

Statistics show that highway hypnosis is a significant contributing factor to about 20% of road accidents involving drowsy or fatigued driving. From this perspective, monitoring your drivers and knowing when they’re feeling drowsy can save their lives and your business, and with the right driver management technology, this is possible. Here are the top warning signs that you may be experiencing white line fever and that you need to pull over and take a break:

  • Heavy eyelids
  • Trouble focusing on the road
  • Brain fog
  • Slow reactions
  • Wandering thoughts
  • Feeling fatigued

As they say, stay alert, stay alive. Help your drivers achieve this with advanced driver management technology. 

Driving stress

Feeling stressed while driving automatically takes a driver’s focus away from the road, increasing the risk of accidents that may lead to injury and cargo damage. The most common causes of driving stress include traffic congestion and navigation issues. Think about it—being lost or dealing with a dysfunctional navigation system while you have delivery targets or deadlines to meet can cause incredible stress, and if the driver experiencing this situation has no way of communicating with their manager in real-time, the anticipation of getting into trouble with their manager only adds fuel to the fire. 

Making a call is not always reliable. Using a mode of communication or notification system, the manager is focused on can help ensure drivers have reduced stress levels, knowing that they can instantly communicate issues and receive support when needed. 

Yes, wrong-way driving is a thing. Here’s what you need to know

While it probably doesn’t happen often, especially with strict local road rule enforcement, wrong-way driving can still happen. Intentional cases are incredibly rare, so let’s look at the main reasons why drivers unintentionally end up on the wrong side of the road:

  • Not realising that you’re entering a motorway exit instead of an entry ramp
  • Mental impairments like fatigue, alcohol or drugs, or even conditions like dementia
  • Absent-mindedness or a lack of focus

GPS tracking and route deviation alerts can help you keep your drivers in check when they may end up on the wrong side of the road.

Our top picks: The must-have driver management and monitoring technology for your fleet

The best fleet management solutions naturally develop hand-in-hand with driver management needs, and staying on top of your fleet operations requires knowing about the latest and greatest driver management and monitoring technology. Here are our top picks for solutions that will take driver management, fleet productivity, and, ultimately, business optimisation. 

Lay a solid foundation with GPS tracking and geofencing

The technological mainstay of any fleet management solution is a foolproof GPS tracking system that gives constant visibility and supports fleet managers in making informed and proactive decisions based on their fleet’s movements.

Cartrack’s telematics-powered tracking units are installed in every fleet vehicle and offer real-time location tracking accessible from the online FleetWeb platform or the Cartrack App. With added Geofencing, fleet managers can create custom, predefined digital fences to closely monitor drivers’ movements by receiving instant alerts when fleet vehicles enter or exit these virtual zones, ensuring productivity and streamlining their operations. 

Increase visibility with advanced AI and camera technology 

Increasing the visibility of fleet vehicle locations and in-cabin driver activity and road conditions gives you the tools you need to practice proactive and smart risk management for increased driver safety, proper investigations, and reduced incidents that lead to vehicle downtime.  

With a variety of smart camera options, Cartrack’s Vision range ticks every box on a fleet manager’s driver monitor’s solution list. Here’s a taste of what you can expect from Cartrack Vision:

  • Livestream HD footage with audio directly to the FleetWeb platform or Cartrack App from single or multiple cameras
  • Get real-time alerts of AI-detected high-risk driving behaviour, such as yawning, camera tampering, fatigue, and mobile phone use. 
  • Request and download footage remotely based on the required date and time for investigations and driver exoneration. 
  • Keep an eye on your cargo and fuel tanks with weatherproof, night-vision external cameras

Manage driver workflow with custom technology

Driver management also includes making sure your drivers show up at work every day knowing what to do, where to go, and, if there’s a change in plans, what they need to do next. The best way to remotely manage a fleet’s workflow is with custom technology that allows you to assign tasks while communicating with your drivers in real time.

Cartrack’s Field Service feature allows you to create schedules in advance while getting real-time visibility on job progress and location to improve customer service and productivity. Some of the top features include:

  • Receive electronic proof of delivery
  • Automatic and optimised job allocation
  • A link that allows customers to live track their orders
  • Live updates for drivers

Maintain high workplace standards with a sophisticated driver coaching tool

Setting workplace standards for drivers is important to ensure compliance and reduce incidents. One of the most useful features for modern driver management is an all-in-one driver coaching system that allows fleet managers to identify behavioural issues and keep track of how many times these issues have occurred as well as how many times the driver has been coached or trained. 

Cartrack’s coaching tool allows fleet managers to view breakdowns and graphs about daily or monthly events and which of these events have been addressed or coached. This allows fleet managers to apply targeted training for improved driver behaviour and to have the framework they need for driver education and accountability.  

Enhance workplace security with driver identification and breathalyser technology

Being able to assign specific drivers to allocated vehicles, especially if these vehicles require special licencing is crucial for proper driver management. Having technology that allows only assigned drivers to start these allocated vehicles increases your workplace safety while making sure your drivers are not under the influence of alcohol, which helps with compliance. 

Cartrack’s Driver ID Tags and Breathalyser technology allow you to control which driver can start which vehicle, and the breathalyser allows fleet managers to proactively prevent drivers with a breath alcohol concentration (BrAC) above the legal limit by preventing the vehicle from starting, helping reduce accidents and liability claims. The tag uses a specialised sensor to identify the assigned driver, and in conjunction with the breathalyser, will ensure that your assigned driver will only be able to start their vehicle if sober and fit for their shift. 

Elevate the way you do driver management with Cartrack

Don’t wait for the public to tell you how your drivers are performing. Contact us today for a free demo and get sophisticated driver monitoring and management solutions designed to optimise your business. 

Answers to the top driver management FAQs

  1. How do you respond to wrong-way drivers?
    While this is a situation you may not encounter every day, dealing with a wrong-way driver can be dangerous for both you and the driver. First, make sure you don’t panic and swerve into other oncoming lanes or by driving off the road and causing an accident yourself. At that point, you can do nothing for the driver, so focus on getting yourself out of harm’s way without causing more danger on the road. 
    If you’re a fleet manager and one of your drivers is the culprit, make sure you get the driver out of the vehicle and off the road as soon as possible. Then, use your driver monitoring tools to identify the cause so you can implement preventative measures. 
  1. What is the most common mistake drivers make?
    Here is a list of the most common mistakes drivers make that can lead to increased incident risks for other road goers:
  • Stopping suddenly without warning
  • Crossing lanes while turning
  • Not using turning signals
  • Speeding through yellow lights
  • Not keeping a proper following distance
  • Driving too slowly on a highway/freeway
  • Not checking their blind spots before changing lanes.
  1. What is the meaning of driver management?
    Driver management is an integral part of fleet management that includes the strategic coordination or management of driver recruitment and training, resources, and the sound implementation of policies and procedures to ensure the safety, compliance, and efficiency of a fleet-based business. 
  1. How do you tell someone they are a bad driver?
    As a fleet manager, it’s your job to tell your drivers where they can improve. The best way to do this is by implementing driver training or a driver coaching system. By identifying specific areas of improvement and monitoring your drivers’ progress, you can keep tabs on possible improvements to ensure compliance within your fleet business. 

Contact Cartrack today for a free demo and discover the magic of advanced driver management technology.

Discover how advanced driver management technology can help you boost your fleet’s productivity, profits, and overall business growth.